Do you remember the day that “social networks” turned into “social media”?
We went from connecting with our friends over silly internet things to mind-numbing, highly commercialized mobile phone television but with Likes attached, so it feels “social”.
It's not fun.
It's not enriching.
It's not even social.
Problem one: social media represents us one-dimensionally.
The result: we resent our social media presence, but keep them because leaving for more enriching, healthy media would mean severing ties to others. Social media, positive or not, is a critical chokepoint that defines our identity to others.
The evidence that people want to express more about themselves is abundant.
Within Instagram, people are using Highlights as a makeshift way to showcase more of their interests and content that doesn't fit in the main feed. The boxes that Instagram allows you to post in are not enough.
It's a small band aid to the larger problem — and for that, we need a more ambitious solution: a new platform.
A place where people feel seen for who they are, not who The Algorithm wants yout be.
Problem two: We've shifted from “social networks” to “social media” — officially admitting that the apps we spend hours on are not meant to connect, but to monetize attention.
What does a platform look like if it's purpose is renewed as a connective tissue between people?